Born in 1973, living and working in Paris, Joachim Romain invests the concepts of temporality, urban environment and mass consumption. He thinks that we have become aware of what takes place in the information we received daily , with a vengeful gesture, a critic of our consumer society. Accumulation, erosion, and wearing are all markers of time that the artist uses in his work as an ennoblement. Having as a medium of predilection the advertising poster, Joachim Romain is very sensitive to the environment issues and recycling, and realizes his pieces from recycled materials are transformed and sublimated. His work reflects the world of advertisement through use of typography and prototypes. Joachim Romain also developed an interest for the use of paper and started creating portraits with advertisement posters, prolonging their life cycle. He works with ripped, cut or burnt photographs, turning them into unique pieces of art.
The artist also works in situ, ripping pieces of portraits from posters in the streets and creating murals, bringing them out and giving them a certain importance, or revival.
The series «Man Lacerated» deals with the portrait. The artist explains himself: “The emblematic portrait of the photographic exercise and my attraction for the clichés of the street merge together”, and it appears in the portraits of Men that become artistic, political and advertising icons. Time and street have got the better of their plastic, and all that remains of them are lacerated men. Joachim Romain also works portraits of anonymous people seeking the universality of emotions. Finally, its «Urban Installations» offer the city an artistic parentheses.